Wine & Food Festival: Behind the Scenes

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Friday, 04 October 2013 13:56

Wine & Food Festival: Behind the Scenes

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Over the past few days, we’ve had the opportunity to recover and reflect on this past weekend’s first, two-day Wine & Food Festival. If you were already familiar with our Wine Festivals, we changed it up a bit this year. Our events team worked hard to extend the tasting from what was traditionally a one-day, five-hour festival to a weekend filled with activities. We are happy to report that in the end, both guests and vendors seemed pleased with the weekends’ events. In addition to the one day Fall Wine Festival, planned for October 21, we have already reserved the dates for another two-day spring Wine & Food Festival next April. Stay tuned for official dates coming soon. If you missed this event check out our feature on WFMZ’s Berks Edition.

Anyway, my post today is to share a little bit of the behind the scenes work. At Bear Creek, we have an All Hands On Deck philosophy. This means that every department from our housekeeping team to our management team get together to help make the event successful. As a guest, you might never know that the attendant that retrieved your wine from wine check was actually our resort general manager. Or, how about that helpful team member who got a new wine glass for you when yours fell on the floor in the tasting room? She was actually our hotel manager.

In my opinion, one of the best things about working here is the supportive environment and team. It’s refreshing to see how everyone works together for the greater good, the guest. The special events department begins planning each event several months in advance. From the start, we hold planning and operational meetings to make sure all areas of the resort have an opportunity to be involved. Each event is carefully planned and executed ensuring that a superior guest experience is top priority.

In addition to this, we love hosting events! As a marketing person, I don’t often have a chance to speak with our guests one-on-one. I enjoy speaking with different people, asking them what they liked or disliked about the event and more importantly why they chose Bear Creek?

Overall, we had fun and for those of you who attended, we hope you had fun too! If you missed out, check out our upcoming events.

Have a good weekend!

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