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CHEESE ROLLING CONTEST RETURNS FOR A SECOND YEAR! FREE CONTEST ENTRY FOR MEDIA

FOR IMMEDIATE RELEASE
August 1, 2012

MACUNGIE, PA. – The Lehigh Valley’s only Cheese Rolling contest will be held on Sunday, August 19, 2012 at 2pm at Bear Creek Mountain Resort and Conference Center on the bank above the pond. The contest will be held in combination with the Cheese, Garlic and Summer Mountain Festival, running from noon-5pm.  Both events will be held rain or shine.

Participants will race after a wheel of cheese that is rolled down a hill. The first competitor to catch the cheese, wins the competition and the cheese. This event is modeled after the Cooper’s Hill Cheese Rolling in England.

All participants must register for the contest on August 19 between the hours of noon and 1:30pm outdoors at the Bear Creek tent. Participants must have a Cheese, Garlic & Summer Mountain festival ticket to register for the contest.

Adult tickets are available for $8. Participants must be at least 18 years of age to enter and must sign a liability release. Advance tickets can be purchased online at www.bcmountainresort.com or over the phone at 1-866-754-2822. Tickets will be sold at the gate on the day of the event.

MEDIA CHALLENGE:
Pamplona has the bulls, Delaware has punkin chunkin and Bear Creek has the cheese rolling! We ‘re inviting you to take the cheese rolling challenge for FREE. Bear Creek is offering a free entry to the Cheese Rolling for any member of the media. If you are planning to participate, you must register in advance via email at: This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.. Be sure to include your name, age on the day of the event and media outlet.  You will have to sign a liability release on the day of the event.

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About Bear Creek Mountain Resort & Conference Center
Bear Creek Mountain Resort is nestled on over 330 acres in Macungie, Pennsylvania. The resort offers skiing, snowboarding and snowtubing winter activities and hiking, biking, fishing, boating, geocaching, disc golf, tennis and nearby golf during the spring through fall months. Bear Creek hosts numerous corporate meetings, weddings and social parties year?round. Guests can plan an event in the spacious banquet and meeting facilities, dine at The Grille at Bear Creek or the Trail’s End Cafe, relax at The Spa at Bear Creek or vacation at the hotel, The Hotel at Bear Creek, with indoor and outdoor pools and hot tubs.

Media Contact:
Megan Diehl
Marketing Coordinator
Bear Creek Mountain Resort
1?866?SKI?AT?BC ext. 380
This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it.

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